David Samson asked:
At www.AdVille.com, we know that having buyers take action has never been tougher. Like a knife through butter, your message must cut through media clutter. What’s required is an edge — a very sharp edge — and that edge is humor.
But motivating consumers is more than making them laugh. The approach must resonate with a focused sales strategy — yet remain clever, engaging, sophisticated, and witty.
What’s more, your message must be produced and broadcast economically. After all, what’s the use of a great idea if it breaks your budget? The bottom line is that to inspire potential buyers, products must be positioned in a positive, compelling, competitive light.
In short, effective advertising must…
*Be pre-emptive and savvy
*Stand out conceptually — not just visually.
*Easily integrate into print, web, and broadcast media.
*Win market share and meet strategic goals.
*Prompt as well as fortify customer loyalty.
*Position the brand with the intent to expand.
Plus at www.AdVille.com, we know that advertising must not…
*Go negative to accentuate the positive.
*Appear excessive or self-congratulatory.
*Emulate or suggest a competitor’s approach.
*Fixate on short-term sales perspectives.
*Confuse customers through mixed marketing messages.
*Ever be sales reactive — only pro-active!
Nowadays, branding is the hot buzz word in the advertising business. But unless it’s done correctly, it could still get customers to buzz off! Remember that the best branding ever done – “Where’s the Beef?” for Wendy’s – is still memorable even two decades later because of the ad campaign’s powerful humor and personal appeal.
So in choosing an advertising agency, make sure the joke is not on you. Select one that has a strong portfolio of outstanding and exceptionally clever work. A solid history of humorous campaigns visible right on their web site Because when it comes to your business – profits are no laughing matter!
At www.AdVille.com, we know that having buyers take action has never been tougher. Like a knife through butter, your message must cut through media clutter. What’s required is an edge — a very sharp edge — and that edge is humor.
But motivating consumers is more than making them laugh. The approach must resonate with a focused sales strategy — yet remain clever, engaging, sophisticated, and witty.
What’s more, your message must be produced and broadcast economically. After all, what’s the use of a great idea if it breaks your budget? The bottom line is that to inspire potential buyers, products must be positioned in a positive, compelling, competitive light.
In short, effective advertising must…
*Be pre-emptive and savvy
*Stand out conceptually — not just visually.
*Easily integrate into print, web, and broadcast media.
*Win market share and meet strategic goals.
*Prompt as well as fortify customer loyalty.
*Position the brand with the intent to expand.
Plus at www.AdVille.com, we know that advertising must not…
*Go negative to accentuate the positive.
*Appear excessive or self-congratulatory.
*Emulate or suggest a competitor’s approach.
*Fixate on short-term sales perspectives.
*Confuse customers through mixed marketing messages.
*Ever be sales reactive — only pro-active!
Nowadays, branding is the hot buzz word in the advertising business. But unless it’s done correctly, it could still get customers to buzz off! Remember that the best branding ever done – “Where’s the Beef?” for Wendy’s – is still memorable even two decades later because of the ad campaign’s powerful humor and personal appeal.
So in choosing an advertising agency, make sure the joke is not on you. Select one that has a strong portfolio of outstanding and exceptionally clever work. A solid history of humorous campaigns visible right on their web site Because when it comes to your business – profits are no laughing matter!
